ITL develop biometric solution for targeted Digital Advertising

Innovative Technology have developed a biometric solution that brings a different type of sophistication to digital adverting at an affordable price. By determining age or gender, a more focussed and personalised advertising experience can be created for customers, ultimately improving the effectiveness of ads being displayed.

Speaking about the new digital advertising feature, Dr Andrew O’Brien, Product Manager for ITL’s Biometrics division said, “We are excited to announce that in addition to MyCheckr performing anonymous age estimation for retailers selling age restricted goods such as alcohol, tobacco or vapes, it can also display targeted advertisements to customers in front of the device. We have been working with the retail and convenience sector and gained valuable feedback about their advertising needs. As the MyCheckr screen faces the customer, it is capable of displaying targeted ads to specific demographics based on their estimated age and gender.”

Andrew continued, “Space is a valuable commodity in any retail environment so our solution can free up precious retail space as well as reduce the cost of printed signage. And as well as boasting no recurring fees per age check, retailers can ensure immediate return on investment by utilising the available ad space on the MyCheckr screen. Consumers benefit too as the device ensures that only age appropriate ads are shown, preventing the promotion of age restricted goods to minors.”

MyCheckr is an all-in-one device which comes complete with a screen and no personal data is ever stored. There are no concerns about data security and privacy is assured. As this is an edge solution, processes are performed locally giving a more reliable output and faster response with no internet required for use. It utilises biometric technology to determine which advert the approaching customer is most likely to be interested in, ensuring a more targeted adverting campaign. 

Andrew concluded, “Any digital screen in shopping or travel hubs, presents an opportunity to use this cutting-edge technology to facilitate advertising space that is affordable, adaptable and space-efficient. We have also developed ICU Lite, a compact device that can be plugged into existing USB-enabled digital screens. Carrying out the same function as the MyCheckr, the ICU Lite can tailor advertising to the customer based on a person’s perceived demographic. Consumer Centricity is key for the retail sector – using AI to give a more tailored retail experience will undoubtedly keep gaining momentum as retailers leverage this technology to elevate their advertising strategy.”

Learn more in the video below…